The Invisible Effects of Social Media
When we think about social media, we may think about those posts by our friends showing off what a wonderful holiday they are having, embarrassing pics posted of drunken office party, politically charged comments or scathing guest reviews of restaurants. This talk explores a series of studies conducted to understand the invisible processes that shape these online actions and provides evidence that the effects are now felt in our ‘offline’ behaviours. In other words, does social media have a chilling or a warming effect on our lives in reality? Are we making ourselves prisoners or more productive?