Dr Ben Marder, PhD

Senior Lecturer in Marketing, University of Edinburgh

Biography

Dr Ben Marder is a Senior Lecturer in Marketing at the University of Edinburgh and is known as the ‘social media nerd’. He has published widely across the disciplines of marketing, information systems, psychology and tourism, with his work focussed on understanding behavioural and emotional outcomes of the online phenomenon. He is best known for his paper on the ‘Extended Chilling Effect’ of social media, which for a time in 2017 was recorded as the most read paper in the world by ResearchGate – which was an utter surprise to him. Ben’s work has attracted around 1,000 press hits internationally and has recently received a ‘Literati Award’ from Emerald.

All sessions by Dr Ben Marder, PhD